Hoboken Girl Hard Seltzer x Alexa Martin Designs

I have been waiting for months to be able to announce that Hoboken Girl Hard Seltzer has finally been released and it is looking like a SNACK, thanks to yours truly! I was approached by the owner and EIC of Hoboken Girl over the summer to create a can design for their first hard seltzer launch and I knew right away the iconic Lackawanna train station in Hoboken had to be incorporated. After months of back and forth, making certain tweaks and edits, we finalized the design and made it so the colors could be easily changed with each new flavor that was released. Without further ado...Hoboken Girl Hard Seltzer {featuring a can design by AMD}.

How It Came to Be

I love graphic design but don't get a chance to do it often.